lighting designers – Lighting by Jeffrey

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Vanessa Friedman writes fashion reviews for the New York Times. I read her regularly, but I’ve always found her commentary to be somewhat tough to comprehend. She clearly understands the industry and fully recognizes the vision presented in each show of each season, but she can often, perhaps too often, deliver it in a way that is too “inside baseball.” (Wow, mixing sports and haute couture! Who the hell is going to understand what I’m trying to say?) Regardless, her comments in her February 26, 2023 review are crystal clear. (Diesel is Here to Show Us Why Designers Matter) https://www.nytimes.com/2023/02/23/style/diesel-glenn-martens-milan-fashion-week.html?searchResultPosition=1

Pharrell Williams, a musician with a clear understanding of fashion has been appointed Creative Director of Louis Vuitton men’s wear, but what in god’s name does a musician know about creating fashion? (An in-depth feature on his first season was subsequently featured in another Times article on June 18, 2023. https://www.nytimes.com/2023/06/18/style/louis-vuitton-menswear-pharrell-williams-louis-vuittons.html?searchResultPosition=1 ) Do fashion houses even need a designer now? Why not just appoint a well-dressed celebrity?

Through her observation of the work of Glenn Martens, Creative Director of Diesel, she helps even the most aesthetically-oblivious to understand what a designer brings to a line. In detailed examples, without a negative assertion toward Mr. Williams, she helps her readers to comprehend the impact that Mr. Martens has had on Diesel in two short years and why things are better when a mature designer is in command.

As an old (old) retired guy, I am often asked to comment on lighting design trends. Why are certain companies or specific lines so popular? Why is [fill-in-the-blank] trending up now? Inevitably, the queries boil down to some celebrity “designer” and their involvement in the line. In their mind, success is based on the celebrity involvement. Without Ellen Degeneres or Kathy Ireland, the company would not be such a hot property.

Nothing could be farther from the truth. As Ms. Friedman carefully points out, the kernel of an idea hatched by some famous name is just that. Diesel integrated a co-branding with a condom company into their recent Milan Fashion Week 2023 offerings. No doubt some marketing guru realized the possible synergy between a sex-forward brand like Diesel and condom maker Durex, but it was up to Glenn Martens to figure out HOW. Some lighting manufacturer, likewise thought it a good idea to invite Degeneres to “design” a luminaire. In the background of the manufacturer is a real designer who figured out how to translate a sketch, photo, 3-D image or whatever Degeneres’ people submitted into a functional, viable lighting product that could actually be manufactured and could also be built for a reasonable cost. Long after Williams and Degeneres cash their check, work will continue and that work will be accomplished by a trained designer.

Kathy Ireland, Ellen Degeneres, Parrell Williams and even Donald Trump know how to plaster their names on all types of goods and services, beyond the reach of their core capabilities. A bedding designer mopped-up after Ireland dropped off her sheet and pillow case sketches, a fashion designer will be responsible for gathering William’s thoughts at Louis Vuitton and making them a reality and a professional golf course designer must translate the mush delivered by Trump and turn it into a playable 18-hole course. Let’s send out a little respect to the unknown designers, who make the celebrities who play designers on TV, look good.

Assistance With Lighting

During a recent lecture with a large group of designers, “lighting brand recommendations” was the most popular request I received. Because there are so many brands, it is often difficult for designers, to say nothing of the typical consumer to wrap their arms around this broad category. Combine that with placement optimization and technology changes and the average consumer and professional designer is left with a challenge. So what do you do?

Lighting Designer

As lighting becomes more and more complicated, the need for a professional, well-versed in the practice is becoming more important. The percentage of projects that employ a designer to specifically address lighting is in the single digits. That must increase. LED has created “The Wild, Wild West” where new suppliers crop-up hourly, deliverables are knowingly, or unknowingly exaggerated and the foundation a conventional 60-watt light bulb provided has been shattered. People can’t intuitively relate to lumens. They don’t understand integrated installations and luminaire-control compatibility remains a mystery. We won’t even try to broch the subject of voice-controlled, smart systems.

While it could be a pipe dream, I have to think the employment of lighting designers will increase in the coming years. With Boomers and Gen X holding large percentages of wealth, residential projects should be increasing in value and a desire for a “better” lighting option should be inevitable. Insuring great lighting that saves money and performs more effectively will be worth the professional fees associated with the expertise delivered.

A Friend in the Biz

Weeding through the mass of decorative product is almost as daunting. One of the most popular requests I receive is for a curated list of lighting options. With selected furniture, floor-coverings, window dressings and wall-covering choices made, “What are the decorative lighting options?” if you talk to anyone who works in lighting, this is a common request. Showrooms display a thousand products. E-retailors fill websites with postage-stamp sized images of 36” diameter chandeliers. Both have pros and cons. An internet site allows you to shop in your PJs with no disturbance other than the incessant pop-ups. In the store size and scale is easier to imagine, if there weren’t so darned many other pieces encroaching on the vision. Mass retailers hang hundreds on wire racks, far overhead in a lovely warehouse setting. If that doesn’t get the creative juices flowing, I can’t imagine what will!

Having someone whittle the mass down to four or six options can be amazingly helpful for many people. Unfortunately, not everyone knows someone in lighting. That is why the next group is so valuable.

Lighting Sales People

You can’t buy a mattress without a salesperson. Try; it’s just too complicated. A salesman-free car buying experience could be a joy, unfortunately it is all but impossible, even via an online site. It is time to respect Lighting Salespeople more. Most are real pros. Most have multiple years of experience. A large quantity are ALA (American Lighting Association) Certified. While the average citizen buys a lighting product every seven years, these folks think about, discuss and learn about lighting daily. They are a great resource. What’s more, they are free! Talk to them online or in the retail establishment and they will provide a career of expertise.

Remember, many earn a commission. If you’ve received usable information, buy the luminaire from them! They worked. You learned. Respect that and allow them to earn money and help the next person. Didn’t get what you needed from the sales person? Ask for someone else or try another establishment. Perhaps the lighting store owner is trying to staff their place with minimum wage, junior-high school dropouts. They might be crappy employers and pros refuse to work for them. Taking your business elsewhere will help them understand their poor decisions. Just buy from a quality retailor with good salespeople.

HELP!

When each room in a home featured one light bulb in the center of each room, it was simpler. When each city had one retailer handling lighting and the internet was not yet imagined, it was simpler. Before LED, Smart Homes, Energy Efficiency and sustainability, it was simpler. Now, we need help to insure we are specifying, buying and using the best lighting options possible. Whether it is a Lighting Designer, a professional lighting salesperson or (if you’re lucky) a friend in the business, call them. You’ll be amazed at the difference they make. You’ll be amazed at the difference it will make in your home or business.