Welcome to My Blog About Lighting
The Experiential Trade Show
Over the years, I have expressed a fair amount of pessimism on the future of trade shows. That cynicism has been borne out with the melting of LightFair and the recent announcement that ICFF will combine with BDNY. I’m sure other shows supporting other industries are suffering the same diminishment. They have, apparently, outlived their…
MBAs
I used to work with a guy who told everyone he had an MBA, a Masters of Business Acting. He was, of course, reacting to the self-importance many of the newer hires displayed upon arriving at a thriving business. He, and luckily the owners, understood the foundational sacrifices he and many others had made to…
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Lighting by Jeffrey 